Puma Promises World’s First Environmental Profit & Loss Statement

Puma says it will produce the first-ever Environmental Profit and Loss (EP&L) statement.

The fitness apparel company has implemented a new method of accounting, with help from Trucost and PricewaterhouseCoopers, that it says will allow it to produce a new type of integrated reporting.

The EP&L statement is designed to capture the brand’s economic impact on naturally occurring ecological systems including the Earth’s water cycle and air filtration. Environmental advocates have been calling for such accounting systems for years, Sustainable Life Media reports.

The athletic brand did not say when it would release its first EP&L. But it said it will encourage other companies in its sector to work towards producing their own integrated statements.

The EP&L project is part of a larger environmental initiative by Puma’s parent company PPR Group, whose other brands include Gucci, Yves Saint Laurent and Stella McCartney.

PPR said it has offset the 2010 scope 1 and scope 2 emissions from Puma, the PPR luxury group and PPR headquarters, a total of 98,729 tons. The group bought carbon credits from the Wildlife Works Reduced Emissions from Deforestation and Degradation (REDD) offsetting project in Kenya.

The group is also launching a “creative sustainability lab” in consultation with Cradle-to-Cradle, which PPR says will foster a new approach to product and business development.These two initiatives will cost 10 million euro a year, PPR said.

Last year the company unveiled its “clever little bag” packaging, which it says will help reduce cardboard use by 65 percent.   Source


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Israel, Eco Oasis

Israel, a small desert nation nestled in the heart of the Middle East, is providing a shining example of how environmental awareness, ecological innovation and sustainable development can blossom, even in an environment that can be harsh and unforgiving.

Despite being a tiny country with limited water and resources, Israelis are showing again and again their commitment to working with nature and developing technologies and setting standards that use resources sustainably and ecologically.

From the private sector to nonprofits to the government, there are inspiring projects underway in Israel in many arenas including sustainable building, recycling programs, water purification systems and ecological electricity production.


Developments such as the currently under-construction Eco Tower, which will be the first “green” office tower in Tel Aviv are setting the standard for sustainable building worldwide .

The eco office tower is being built under principles of using as much recycled and recyclable materials from sustainable sources as possible, utilizing solar power and water saving and recycling.

The tower will have a clearly marked separate plumbing system for recycled water that will be used to flush toilets as well as for watering the two gardens that will be an integral part of the green building design. This system alone is estimated to reduce water usage by 13,000 liters every day.

Infrared taps, humidity control and water-saving toilets are also being installed in the building to help reduce water consumption. With such a strong focus on water-saving, it is estimated that the tower will save over four million liters of water each year, when compared to equivalent office buildings in Israel.

An extensive array of photovoltaic panels will be installed on the roof of the office tower to supply the building’s electricity needs, with additional power potentially to be generated by wind turbines. To reduce the building’s electricity requirements, the tower has been designed with power-saving in mind.

Air conditioning use will be reduced due to windows being made from locally-produced insulated, recycled glass that allows almost two-thirds of natural light to pass through while reflecting more than a quarter of the sun’s heat – a vital consideration in the hot, dry climate of Israel. Read Full Story



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The Future of Green Retail

Now that top retailers like Wal-Mart and Starbucks embrace green practices, “green retail” is more than just a Google trending topic. In September, the Retail Industry Leaders Association (RILA) held its annual environmental sustainability conference in San Diego, where executives shared best practices in establishing environmental programs and integrating green practices into their companies. But as companies continue to go green, they must also think about how they can make green services more available to their customers.

Green retail has indeed come a long way. Back in 2005, when Wal-Mart announced its new environmental standards, critics were skeptical. Was Wal-Mart going green or just greenwashing? While the company surely realized going green meant some positive press, the environmental benefit of many of their new initiatives was legitimate. A Fast Company article in January 2010 covered 11 ways Wal-Mart was changing retail, including deploying more fuel-efficient trucks and implementing innovative recycling policies, such as sandwich bales. A closer look at Wal-Mart practices also reveals a focus on internal sustainability, i.e. how the companies themselves act sustainably. This is more or less what “green retail” has signified until now: which company has the most fuel efficient fleets or solar panels on its stores?

However, green retail is in the midst of a radical shift, redefining how retailers participate in the green economy. Retailers can now pursue internal sustainability initiatives AND bring green practices and services to the consumer. Clean energy is now for sale in aisle 4.

For example, retailers can offer clean power services in stores to change the way green energy is delivered. Solar power, traditionally complicated and expensive for homeowners, can be accessible, easy, and even mainstream in popular stores. In fact, solar power service is now available through select Home Depot stores in Colorado, Massachusetts, New Jersey, and Pennsylvania. With this service, homeowners can switch to solar power for little or no cost, and simply pay monthly for the solar electricity. This can save customers up to 15 percent on their utility bills.

Are green retailers just what we need to help make solar mainstream? They are certainly an important part of the equation. In 2009, SunRun surveyed 2500 mainstream homeowners and found that while most people begin their solar research online, over a third of them wanted to make their final purchase of solar power at a retail store.

One of the major barriers to mainstream solar is lack of awareness. Most people already know solar power is available and understand the basic environmental and financial benefits. What they don’t realize is that solar can be easy and affordable. By selling affordable green power service, retailers can take advantage of high-volume foot traffic and a direct connection to consumers to educate the public and deliver clean energy in a new and exciting way. There are fewer than 100,000 solar homes in the United States and 126 million total housing units nationwide. By selling clean power where people shop every day, retailers can make a remarkable impact on the environment and the clean energy economy.

Green retail no longer means only adopting environmental practices within the company. Now it’s about helping others adopt environmental practices to grow the green movement, not to mention saving consumers money.  Courtesy of Environmental Leader



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Starbucks Moves Ahead with ‘Green’ Strategy despite Cost

As the U.S. Department of Energy (DOE) releases an energy-savings guide to help quick-service restaurants reduce their energy use by 50 percent, Starbucks continues to move ahead with plans to make the restaurant chain’s stores environmentally friendly.

Starbucks is part of a growing trend by retailers to reduce their impact on the environment despite the initial cost premium for their efforts, reports The Washington Post.

About 1,300 retail locations have enrolled in the U.S. Green Buildings Council’s Leadership in Energy and Environmental Design (LEED) certification program through September, compared with 900 for all of last year, and represent about eight percent of all 6,000 buildings that are LEED certified, according to The Washington Post.

Starbucks strategy calls for 50 percent of its energy to come from renewable sources and to achieve LEED certification for all of its “ground-up” sites worldwide. The company is one of several working with USGBC on a new certification program that offers operators the option of pursuing the designation for multiple properties at once, reports The Washington Post.

Starbucks will build or renovate 10 test stores around the world as part of the test program.

Starbucks would not reveal to the newspaper how much the green retrofits cost other than noting “it has been pricey.” However, the restaurant chain expects to achieve a full return on investment for these projects in a few years.

To help restaurants reduce their energy consumption, the DOE and its Pacific Northwest National Laboratory (PNNL) have released a technical report that provides recommendations on how to achieve up to 50 percent energy savings in quick-service restaurants.

The guide, “Technical Support Document: 50% Energy Savings for Quick-Service Restaurants” (PDF), provides a number of energy-efficiency measures that cut energy use in quick-service restaurants by up to 50 percent compared to a baseline standard in less than five years. The 50 percent goal covers the reduction of site energy use in all eight U.S. climate zones.

PNNL used EnergyPlus, an energy simulation program, to determine the energy savings provided by the energy-efficiency measures. The prototype 2,500-sq.-ft. building model was analyzed across all U.S. climate zones, which were divided into 16 representative climate cities.

The report also provides an estimate of the incremental first costs and simple payback years.

Some of the energy-efficiency measures include the following:

–Ultra-efficient cooking appliances that reduced kitchen exhaust air flow

–An optimized HVAC system configuration to better utilize a dedicated outdoor air system and runaround coil loop heat recovery

–Efficient exterior and interior lighting with dimming controls in the dining room

–Enhanced insulation, cool roofs, and high-performance window glazing

The DOE says the 50 percent savings report will provide the foundation for the next series of Advanced Energy Design Guides (AEDGs), which are “how-to” guides that show architects, engineers, and building designers how to achieve above-code energy performance for buildings using existing technologies available today.

The American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) works in collaboration with DOE, the American Institute of Architects, the Illuminating Engineering Society, and the U.S. Green Building Council to develop and publish the free design guides.

The DOE has published guides in several categories for commercial buildings. For example, in September, DOE and its National Renewable Energy Laboratory (NREL) released two technical reports that provide recommendations on how to achieve 50 percent energy savings in new and existing large office buildings and large hospitals.   Courtesy of Environmental Leader


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Indiana Comes in Last on ‘Green’ State Ranking

Washington, Colorado, Massachusetts, New York, and California are the greenest states, according to a NMI survey of more than 3,000 U.S. consumers in the 25 largest states.

The least green states are Virginia, South Carolina, Ohio, Georgia, and Indiana. The survey is part of NMI’s U.S. LOHAS consumer report.

NMI says leading green states are known for pioneering new environmental policies, driving the marketing for green products and enjoying outdoor activities.

Study results can help marketers and product developers identify regions for test marketing, targeting and new product introductions, says NMI. Marketersalso may find that different states respond to different messaging and communication strategies. As an example, consumers in greener states are likely to respond to a global message on environmental responsibility and green living, while those in less green states will need more immediate and personal benefits, according to NMI.

Here’s the ranking of the 25 largest states from the most to the least greenest. The analysis is based on seven criteria: the proportion of consumers in each state who have purchased carbon offsets, organic foods, renewable power, and hybrid vehicles and those who compost, reuse grocery bags, and donate money to environmental groups.

–Washington

–Colorado

–Massachusetts

–New York

–California

–Maryland

–New Jersey

–Minnesota

–Michigan

–Missouri

–Florida

–Alabama

–Wisconsin

–Arizona

–Texas

–North Carolina

–Pennsylvania

–Illinois

–Louisiana

–Tennessee

–Virginia

–South Carolina

–Ohio

–Georgia

–Indiana


Source: Environmental Leader



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U.S. Urges Global Cooperation

The United States Environmental Protection Agency (E.P.A.) has established six international initiatives that will bring climate change adaptation, national security, sustainable development and public health at the forefront of pressing global concerns.

Lisa Jackson, the agency’s administrator, announced these priorities at a conference of the Commission for Environmental Cooperation in Mexico. She urged for international collaboration to tackle global environmental issues in the next few years.

The agency aims to create strong environmental institutions and legal structures to highlight environment protection in current regulatory and enforcement systems. It will collaborate with countries such as India, Ghana, Kenya and Brazil to spur the stringent enforcement of effective environmental protection regulatory systems.

E.P.A. already set out a trade and environmental partnership with Chile through a cooperation agreement that will promote the development and implementation of environmental practices and technologies, especially in the business sector.

The agency will also team up with national governments to limit climate change pollutants, such as methane from landfills and black carbon from stoves. Such pollutants are damaging, especially in vulnerable regions such as the Himalayan glaciers and the Artic.

In line with this, the agency will strive to improve air quality in rapidly developing urban areas to reduce pollutants that aggravate asthma and other respiratory diseases.

E.P.A. will also work with the United Nations Environmental Programme to reduce the effects of pesticides and other toxic chemicals, as well as collaborate with the United States Congress to strengthen chemical laws.

To ensure the availability of clean drinking water to the local population, the agency will install wastewater treatment and sanitation systems, particularly in overburdened and underserved areas such as those along the United States-Mexican border.

Lastly, the agency will deal with electronic waste by focusing on ways to improve the design, production, handling, recycling and proper disposal of electronic products.

“Pollution doesn’t stop at international borders, and neither can our environmental and health protections. The local and national environmental issues of the past are now global challenges,” Ms. Jackson stressed.

“These priorities will guide the E.P.A.’s work on our shared goals of facilitating commerce, promoting sustainable development, protecting vulnerable populations and engaging diplomatically around the world,”      Source : Ecoseed





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Penguins Go Green

Fans attending the Pittsburgh Penguins' home opener against the Philadelphia Flyers Oct. 7 will notice that differences between Consol Energy Center and the Civic Arena go beyond the obvious.

Sniff the air; it'll be cleaner, fresher. Look up; sunlight will pour through windows. Check out the faucets and toilets in the restrooms; they'll use less water.

The Pens' new home will be among the most, if not the most, environmentally friendly arenas in the nation, said Jason Carmello, an architect with Populous, the Kansas City, Mo., firm that designed Consol Energy Center.

"We're trying to get to the highest LEED-certified level of any arena in America," Carmello said.

LEED is a green-building certification system, developed by the U.S. Green Building Council in Washington. It verifies a structure was designed and built using methods that improve energy savings and water efficiency, reduce carbon dioxide emissions and conserve resources.

"We're hoping for LEED gold, which would be unusual for a building of this size," said Catherine Sheane the sustainable-design manager for Astorino, a Downtown firm that provides architecture, engineering and landscape and interior design services. The center is about 700,000 square feet, she said.

"We hope to hear before the end of August," said Sheane, who has managed the LEED certification process for Consol Energy Center.

To attain the gold standard, the team that designed and built the arena must score at least 39 points on the Washington-based Green Building Certification Institute's scale, Sheane said.

"We submitted documentation for 43 points," she said. "We're hoping that's enough of a cushion."

Items garnering points include diverting waste from landfills; using recycled building materials; using sustainably harvested and processed wood; and using materials that reflect rather than absorb sunlight, to reduce heat absorption.

Contractors diverted 93.7 percent of the arena's waste from landfills, Sheane said.

"We separated what could be recycled and what could not be," said Theresa McCue, a project engineer, who tracked and logged more than 85 percent of the diverted waste. "The fact that we got that high was amazing. It's wonderful."    read full story




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"Energy Star" Label Graces Churches for Efficiency

 Caring for the Earth and reducing energy expenses are two of the reasons some area churches are focusing on going green.

A church in Massachusetts is the latest to receive the EPA's "Energy Star" label for congregations as the agency pushes to make thousands of houses of worship more energy efficient.

Old and new intersect at First Parish church in Massachusetts, which holds 18th-century timber in its walls and displays proof of its 21st-century energy efficiency with an "Energy Star" plaque by the door.


"Energy Star" status, more commonly associated with dishwashers and refrigerators, is now available to houses of worship as the U.S. Environmental Protection Agency looks to lower energy use at thousands of congregations nationwide.

First Parish in Needham is one of just nine congregations in the nation with the designation, which it won after a recent multimillion-dollar expansion and renovation.

Among its upgrades: temperature controls for each room so energy isn't wasted in areas that aren't being used; a ventilation system that adjusts to the number of people inside by measuring the carbon dioxide being exhaled; new insulation in the meeting house walls, which are partly supported by beams from the church's original 1774 building.

As churches consider new efficiency upgrades, the EPA hopes they tap into the same ancient religious principle - good stewardship of the earth - that drove First Parish.

"It's a spiritual issue," said The Rev. John Buehrens, pastor of the Unitarian Universalist church. "Stewardship of the planet and a realization of the fragility of the creation and our responsibility of preserving its beauty is absolutely central to our religious values."

The United States has an estimated 370,000 houses of worship, nearly the number of its K-12 school buildings.

Some buildings seem primed for big improvement, such as the stately churches with high ceilings and leaky windows that are common in buildings in New England town squares. But Michael Zatz, EPA Energy Star commercial buildings manager, said older churches aren't necessarily far less efficient than newer buildings. Instead, he said, focusing on churches can have broad impact.

"The people sitting in those congregations are workers in ... other places - teachers in the schools, managers of hotels - and they might learn through the congregation about what can be done in buildings in general and take it into their workplace," he said. "They also may take it back to their home."

The EPA has reached out to congregations since 1999. But it just began awarding the Energy Star label in October. Before then, a periodic federal building survey hadn't reviewed enough houses of worship to allow the EPA to draw up Energy Star scores for that building type, Zatz said.

So far nine congregations from Alabama to Michigan have won the label. Variables such as a building's size, location and energy use over a year are plugged into a formula. The building's actual energy usage is then compared to what the formula predicts it will use. If it's more efficient than 75 percent of similar houses of worship, it's eligible for the Energy Star label. A licensed engineer must also verify the numbers.

Montevallo Presbyterian Church in Montevallo, Ala., earned the label after an assembly hall renovation completed in 2008. The work included such changes as installing energy efficient appliances, switching to better insulated windows and putting the water heater on a timer so that it's on only when needed, said the church's "Green Team" leader, Bill Peters.

Peters said the church is heeding Biblical commands to care for creation, but also wanted to decrease the impact of a nearby coal-burning power plant.

"The more electricity we consume, the more that that power plant has to pollute our air," Peters said.

After its efficiency upgrades, First Parish in Needham saw a significant drop in its utility bill, which fell from $20,000 to $12,000 in a year. Even after such significant savings, it will take years to make a dent in what it paid to make energy efficiency a priority in its $3.3 million renovation. But good environmental stewardship was the point, not cutting bills, Buehrens said.

"You don't spend $3.3 million in order to cut your utility bill in half," he said. "You do it for a much bigger set of reasons."

Zatz said congregations generally don't need a lot of money to get big gains in efficiency. Simple steps often mean a lot, he said.

"The most common one you hear, and it sounds silly but many people don't do it, is: 'Turn off the lights when you leave,'" Zatz said.    Via Huffington Post





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Steel Workers See Green Jobs

 In a partnership that illustrates the powerful currents at work in today’s environmental movement, the United Steel Workers labor union has joined with the American Wind Energy Association and BlueGreen Alliance, an organization that includes other labor unions, the Sierra Club and the National Resources Defense Council, to produce a blueprint for new green jobs in the wind power industry.


In pushing hard for green jobs, this diverse labor-industry-environmental group puts itself squarely on the side of the U.S. military’s push for alternative energy in the interests of a strong national defense. It also joins a growing number of leading U.S companies calling for national climate legislation and green jobs, in yet another sign that the dominance of fossil fuels is rapidly coming to a close.

The report is titled Winds of Change: A Manufacturing Blueprint for the Wind Industry.
Basically the report details how the wind energy industry has been growing and creating new jobs even without all of the advantages accorded to fossil fuels, such as billion-dollar subsidies and supportive national policies.  More support for alternative energy has been forthcoming from the Obama administration, and the report calls ramping up those efforts through, among other things, a stronger Renewable Electricity Standard of 25%, more tax credits for the renewable energy industry, and strong national climate legislation.  All of these measures would be geared toward creating more jobs in the U.S. wind industry, rather than shipping in components from overseas.

 "Moving to clean energy is just one piece of the puzzle — we need to ensure that America's clean energy economy is built by U.S. workers, and creates good manufacturing jobs," said Leo W. Gerard, International President of the United Steelworkers. "By including common-sense policies like a 25 percent Renewable Electricity Standard (RES), and an extended Advanced Energy Manufacturing Tax Credit, in comprehensive clean energy and climate legislation, we can build a wind energy supply chain in the U.S."    Read Full Story






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Airplane Turned Into Home

A woman in California takes “going green” to a whole new level…literally. She took an old Boeing 747 and made it into her home.






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Dim Bulbs, Old Clothes, and Hairballs

Three questions .......... 

Do I save electricity when I use a dimmer switch on my lights? Or am I using the same amount of electricity no matter where I have it set?

Unless your dimmer dates to the 1970s, it will save some energy. The more you lower the lights, the less power they use—although the savings won't be as large as the reduction in brightness. (At a light level of 50 percent, you'll be using more than half the electricity.) If you're using incandescent lights, a dimmer switch can also extend the life of your bulbs. According to Francis Rubinstein, a lighting researcher at Lawrence Berkeley National Laboratory, an incandescent bulb that's kept at 50 percent brightness should last roughly 10 times longer than one burning at full capacity.

Things are a little different with compact fluorescent bulbs. In the first place, not all of these work with dimmers. Among those that do, the energy savings are a little better, but you won't get any extension in bulb life. At the lowest dimmer settings, an incandescent bulb will cast an especially warm glow, but the quality of light from a CFL remains the same no matter how it's set. There may also be some flickering with the fluorescents. However, if saving energy is your main concern, ditch the old-fashioned bulbs: An incandescent will always be less efficient than a CFL, no matter what kind of light switch you're using.


Can you recycle clothes?
Yup. Textiles that are still relatively intact can be cut up into wiping rags, which are sold to gas stations and paint shops. Ratty clothes are shredded, and the resulting fibers can be used in things like carpet padding or soundproofing insulation. Some fibers, like wool, can be re-spun, re-dyed, and re-woven into brand-new clothes.

Unless you live in one of the handful of counties that has curbside textile recycling, it may be tricky to get your closet cast-offs to the people who recycle them. Many organizations that collect used clothing, like the Salvation Army and Goodwill, have relationships with textile recyclers, which take anything the charities can't sell in their stores. But it's not always a good idea to drop a bag of single socks or tattered gym clothes at your local charity shop. For one thing, not all of them have agreements with recyclers—which means your discarded duds could end up in the trash—and second, overtaxed workers might not appreciate being asked to sort through your detritus, only to discover that they can't sell any of it. (Stained or unstylish clothing is usually OK, but a sweater your dog mauled probably isn't.)

If you can't find ways to reuse the clothes in your own home, the Lantern recommends calling the shops in your area to see which ones recycle their unwanted donations and whether they'd be willing to take what you have. Sometimes you can send your stuff directly to a recycler by using their 24-hour drop-off bins in parking lots and other central locations. You can find local listings for both charity shops and drop-off bins on Earth911.com. (Meanwhile, if you have old, hole-y athletic shoes of any brand, Nike will take them off your hands.) Just make sure your clothes aren't moldy, smelly, or wet—even recyclers will toss those in the trash.

What's the most environmentally friendly way to get rid of the hair from my brush or comb? In lieu of trashing it, I've been flushing it down the toilet, but something tells me that can't be right.
Trust your instinct: The toilet is not the proper place for hairballs. First of all, it could lead to
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Wal-Mart Goes Green: The World's First Quintuple Play

Watching baseball's first quadruple play was strange. Seeing Wal-Mart (WMT) go green is stranger still. First the baseball: The scene was a game of T-Ball, where everyone bats every inning, regardless of the number of outs. The bases were loaded when a line drive ended up in the glove of the pitcher. While he wondered how it got there, all the runners took off without tagging up. The pitcher ran to third, then second, then first. We kept counting the number of outs and they did not add up. First in our heads: That doesn't make sense. Then on our hand: That's crazy. Then our other hand: It kept adding up to four outs. It took us a while to believe what we saw right in front of us.

And now Wal-Mart, the original Black Hat, is going green. Or better said, sustainable. Let that sink in because it is true. Big time.  So much so that Treehugger.com says it "could end up being one of the biggest motivators to make truly 'green' products ever."
As in history of the world. Wal-Mart has made believers out of not just the biggest environmental organizations in the world -- like the Environmental Defense Fund and the World Wildlife Federation -- but also Wal-Mart's suppliers.
It started five years ago when Wal-Mart announced three goals:
1) 100 percent renewable energy;
2) Zero waste;
3) Sustainable products.

Wal-Mart stores have already gone sustainable on dozens of fronts from shipping to selling to storing to recycling. Last year, Wal-Mart saved 4.8 billion plastic shopping bags.

That's how they roll in Bentonville: Big.    Click here to read what Wal-Mart told it's 100,000 vendors



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