Green is not just the color of money, it is the color of social-responsibility

Thursday, June 10, 2010

Wal-Mart Goes Green: The World's First Quintuple Play

Watching baseball's first quadruple play was strange. Seeing Wal-Mart (WMT) go green is stranger still. First the baseball: The scene was a game of T-Ball, where everyone bats every inning, regardless of the number of outs. The bases were loaded when a line drive ended up in the glove of the pitcher. While he wondered how it got there, all the runners took off without tagging up. The pitcher ran to third, then second, then first. We kept counting the number of outs and they did not add up. First in our heads: That doesn't make sense. Then on our hand: That's crazy. Then our other hand: It kept adding up to four outs. It took us a while to believe what we saw right in front of us.

And now Wal-Mart, the original Black Hat, is going green. Or better said, sustainable. Let that sink in because it is true. Big time.  So much so that says it "could end up being one of the biggest motivators to make truly 'green' products ever."
As in history of the world. Wal-Mart has made believers out of not just the biggest environmental organizations in the world -- like the Environmental Defense Fund and the World Wildlife Federation -- but also Wal-Mart's suppliers.
It started five years ago when Wal-Mart announced three goals:
1) 100 percent renewable energy;
2) Zero waste;
3) Sustainable products.

Wal-Mart stores have already gone sustainable on dozens of fronts from shipping to selling to storing to recycling. Last year, Wal-Mart saved 4.8 billion plastic shopping bags.

That's how they roll in Bentonville: Big.    Click here to read what Wal-Mart told it's 100,000 vendors

join the green club


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