Green is not just the color of money, it is the color of social-responsibility

Sunday, April 17, 2011

It's Easy Eating Green

We heard we should try to live a greener lifestyle by reducing , reusing and recycling. But what our diets? Making environmentally conscious choices can be better for our waistlines, our wallets and our planet.

Buy local. When you purchase locally produced fruits, vegetables, meats, eggs and dairy products, you're supporting area farmers and cutting back on the fuel it takes to truck food across the country.

Go organic. Treating produce with pesticides can pollute soil, groundwater and possibly you. If you're budget-conscious, at least aim for organic when buying produce with thin, edible skins such as berries, grapes and bell peppers.

Eat lower on the food chain. Producing a pound of meat takes much more water and energy than producing a pound of grain or vegetables.

Ditch the drive-through. Idling in line at a fast-food restaurant wastes gas. Park the car and order inside. Better yet, whip up a quick meal at home. You'll save packaging waste and money, too.

Banish bottles water. Even if you recycle those plastic bottles, it still takes energy to produce, transport and recycle them.

Take baby steps. You don't have to go cold turkey on cheeseburgers. Even small changes, such as eating one meatless meal a week, can make a big difference over time.

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Sunday, April 3, 2011

Puma Promises World’s First Environmental Profit & Loss Statement

Puma says it will produce the first-ever Environmental Profit and Loss (EP&L) statement.

The fitness apparel company has implemented a new method of accounting, with help from Trucost and PricewaterhouseCoopers, that it says will allow it to produce a new type of integrated reporting.

The EP&L statement is designed to capture the brand’s economic impact on naturally occurring ecological systems including the Earth’s water cycle and air filtration. Environmental advocates have been calling for such accounting systems for years, Sustainable Life Media reports.

The athletic brand did not say when it would release its first EP&L. But it said it will encourage other companies in its sector to work towards producing their own integrated statements.

The EP&L project is part of a larger environmental initiative by Puma’s parent company PPR Group, whose other brands include Gucci, Yves Saint Laurent and Stella McCartney.

PPR said it has offset the 2010 scope 1 and scope 2 emissions from Puma, the PPR luxury group and PPR headquarters, a total of 98,729 tons. The group bought carbon credits from the Wildlife Works Reduced Emissions from Deforestation and Degradation (REDD) offsetting project in Kenya.

The group is also launching a “creative sustainability lab” in consultation with Cradle-to-Cradle, which PPR says will foster a new approach to product and business development.These two initiatives will cost 10 million euro a year, PPR said.

Last year the company unveiled its “clever little bag” packaging, which it says will help reduce cardboard use by 65 percent.   Source

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